Wardrobe dreams come true online
After the COVID-19 quarantine, many habits changed, we discovered how saving work from home can be for business, how convenient it is to buy online, how it is worth considering the value and necessity of purchases. Experiences in different countries are somewhat different, but online is everywhere and we all started buying more than ever. Personally, I first worried about where we would get food for our taxi in Barcelona, because we ourselves have never been able to order food online due to the wait time exceeding a week. When we discovered the convenience of online shopping, my dog now receives a package every month, and I started buying both books and beauty products from Amazon, and now even liquid powder and dental floss are delivered to my bathroom by a courier. What about buying clothes online? Let's talk about how shopping habits have changed and how to use the advantages of online shopping even more effectively.
Spontaneity has subsided. With the onset of the COVID-19 crisis, which has greatly affected everyone's financial security, purchases have become more deliberate. News about the virus, and recently about its possible return, does not allow us to relax and spend money carelessly as before. The ongoing tension certainly does not encourage us to carelessly share our card number. The decrease in spontaneous purchases based on emotions has subsided not only during the quarantine, but has also left its mark - buyers are considering more what they really need, how much the clothes will fit and how they will be worn. Increased conscious consumption is one of the goals of sustainable fashion, which is especially pleasing for those who care about nature - it is one of the most positive changes in shopping habits around the world.
More deliberate purchasing has slowed down the pace of customers somewhat – now more than ever, buyers are interested in quality and more time is spent comparing the same product in different places. Stores of the most popular brands that have both physical stores and online versions, small businesses that had to close stores during the quarantine and focus only on online sales - all have been offering potential buyers even more "special offers" since spring, which is extremely favorable for the customer, as the best offers have become even more visible and accessible.
Fashion has become much more deliberate . There are more bloggers and YouTube channel stars giving advice on what to buy for the new season, where to invest and where to save, influencers are even louder about neutral colors, clothes made from natural fibers, which may not all be sincere, but sound more attractive than ever. Especially foreign influencers have started to divide clothes into categories - classics and short-term trends. Of course, this summer's trends are just as bright as in previous seasons, but this year there is more talk about clothes that, if purchased now, will be able to be worn for more than a few months.
After comfortable pants and a sweater became one of the most desired and advertised clothing combinations in spring, the "butterfly effect" emerged - fashion lovers who spent months at home missed the opportunity to dress up nicely and are crawling out of clothes for the house like cocoons . Even on the streets of Barcelona, where comfort has always been and still is the priority, and clothing combinations on the streets have never been characterized by great scrupulousness, this summer women's image seems a little more thoughtful. Since most small shops offer masks of various patterns, which are mandatory in Spain in all public places (using public transport without a mask is strictly prohibited, any shop may not let a customer in who is not wearing a mask, etc.), women have started to combine protective masks with their outfits - combinations of dresses and masks made of the same fabric have appeared, you can also choose mood-lifting masks with comic book heroes, delicate black fabric masks (these are usually chosen by men) or a wide variety of patterns (from dragonflies to Van Gogh's famous sunflowers).
A few tips on how to update your wardrobe online for less:
- When shopping online, you have the option to shop as a guest or a registered user. The latter option always guarantees either free shipping or a discount on your next purchase.
- Create a separate email address that you specify when you agree to receive newsletters from your favorite stores. The offers that fill your inbox every day are annoying and get lost among important emails, so we end up rejecting them altogether. This will not happen if you have a separate email address specifically for this purpose and review the offers when you are about to buy something - among the newsletters you will often find discounts specifically for registered members.
- If you want to buy a specific brand of clothing, but it is currently out of stock, use the service to be notified when the size or model you need becomes available. This trick will save you time.
- Don't forget to check if you have an additional loyalty discount. Often, when buying online, buyers are encouraged to earn points for the amount spent, and the accumulated points can later be converted into a discount. Such an offer usually appears just before making a payment, when it is proposed to use the accumulated points.
- If you follow your favorite celebrities on social media, take advantage of their discounts. Most often, such codes include the influencer's name and the amount of the discount. If you really like the dress your favorite influencer is wearing and want to buy it, check first to see if you can save money or get a gift by using their code - loyal celebrity following should be rewarded not only to the celebrities, but also to you.